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Business Protocol: Contemporary American Practice, by David Robinson
Download PDF Business Protocol: Contemporary American Practice, by David Robinson
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Instructor Required Material
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.
We sell our products to students at a 25% discount for the NEW and complete textbook package.
What do students say about the Atomic Dog Online Study Guide?
Survey Results
80% of students found that the end-of chapter quizzes helped them review and prepare for exams.
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.
- Sales Rank: #6231168 in Books
- Brand: Brand: Atomic Dog Publishing
- Published on: 2002-11
- Original language: English
- Number of items: 1
- Dimensions: .75" h x 6.10" w x 9.02" l,
- Binding: Paperback
- 300 pages
- Used Book in Good Condition
About the Author
David Robinson is Lecturer in Marketing at the University of California, Berkeley, and has taught at Stanford, University of San Francisco, and Santa Clara University. He studied at the University of Durham in England and then at Oxford. His Ph.D. in Psychology is from Brown University in Rhode Island and his MBA is from the Unversity of North Carolina, Chapel Hill. Every year more that 1,000 students take his Principles of Business class, and running the class is a good opportunity for him to practice his interest in service operations. Each summer, Dr. Robinson takes students on a Travel Study to the People's Republic of China. Observing intercultural differences in behavior led him to write about American practices that people take for granted.
Most helpful customer reviews
3 of 5 people found the following review helpful.
A Joy to Read
By Patrick Hogan
David Robinson's ethereal eccentricity shines through in this wonderful tour through the otherwise dark recesses of business protocol. He effectively personifies the American business experience with a barrage of the whimsical metaphor, and unlike most other authorities on business communication, Robinson never allows his text to be bogged down in preachy, self-proclaimed mastery of business interaction.
All too often, I feel, lessons in business communication end up as unnecessarily authoritarian and, considering the subjective nature of human interaction, absurdly objective. Furthermore, these same authors often like to flex their semantic muscles, leaving we the reader to plod through an Olympics of vernacular that, at least in my case, end about the time said author begins a thirty-page dissertation on the intricacies of the salad fork.
Quite to the contrary, Robinson comes off as more of a good Samaritan on the road to successful communication, allowing his audience to see different perspectives on all issues in business protocol, from the traditional "Which fork shall I use now?" to the less-often discussed "What do I do if I need to use the bathroom?" His analysis of American culture is consistently poignant and humorous at the same time. In the end, the virtues of his eloquent prose and well-conceived concepts in protocol make this a work that anyone entering the business world ought to keep snugly under their pillow at night.
5 of 7 people found the following review helpful.
Better Than Your Father's Education
By Phillip Stoup
David Robinson's book is two things. It is both pratical and pragmatic, but it is also has something that is much harder for many business texts contain. His book uniquely reflects the ever changing business world and its constantly changing rules of ettiuquette.
Your father's business education surely taught the basics of accounting, ledgering, and basic HR practises. But so much of his education on how to interact on a business level socially was left to his own pioneering after graduation. David Robinson's book is a trailblazer that sets the social path for college business grads.
His simple techniques, examples and lessons are useful but above all else pratical and can be (should be) used in ever day business interactions. From creating a resume, to how to hold a business conversation, David Robinson's book on business protocol lays a great groundwork for future success. I can't reccomend this book high enough. It is both pratical, pragmatic, but above all else, it gives you an upper edge in the social world of business interaction. What a fantastic find.
5 of 6 people found the following review helpful.
From a students POV
By ZeMing Louie
Coming from a students' perspective, Business Protocol is a better guide and more enjoyable to read compared to the other books available; unlike other books that take the "do this, do that" approach, David Robinson gives insight on what is the level of protocol expected.
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